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BID WRITING AND SUPPORT

Refined Writing helps businesses to produce well-presented proposals, with a focus on consistency and clarity. From PQQ to Preferred Bidder, we can provide writing resource to supplement your in-house team.

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We tailor our approach to each client’s unique requirements. We work as an integrated part of your team and can join you at any stage of the tender process – either to write responses from scratch, or to edit existing text. We have experience of storyboarding, creating answer plans, developing writing guides and glossaries, researching and writing case studies, and in creating ‘boilerplate’ text for use in future bids.

Refined Writing works alongside your business development or bid teams to support the delivery of high-quality written submissions to potential clients. We are skilled in:

  • Liaising with technical personnel to identify client requirements

  • Editing the written input of other bid team members

  • Writing original text based on interviews and research

  • Creating writing guides and glossaries to assist section owners

  • Advising team members on how to structure and format responses

  • Reviewing previous submissions to carry forward best practice and ‘lessons learnt’

  • Developing and maintaining information ‘libraries’ for use in future submissions

  • Working flexibly, getting ‘up to speed’ quickly and meeting tight deadlines

  • Coordinating all bid team activities, to ensure a seamless bid production process.


Refined Writing has helped both large and small businesses to write and format proposal documents. Clients and projects include:

  • Amey: one of the UK’s leading integrated public service providers

    • Provided bid writing and bid coordination on projects for clients including Highways England, Ministry of Defence, MInistry of Justice, NHS, BAA, Transport for London and numerous local authorities. This work covered a diverse range of industries, from Facilities Management (FM) and waste management to street lighting, rail and highways maintenance.

  • Ferrovial Agroman UK: 

    • Worked within the business development team, writing PQQ and ITT responses for major infrastructure projects in the construction, transport and energy sectors. Several of these projects involved Joint Venture (JV) arrangements, requiring liaison with staff from other companies within the JV.

  • GE Transportation: global technology leader in rail, marine, drilling, wind and mining industries

    • Provided bid writing and formatting resource for a major Network Rail proposal, involving the use of new technology across the entire UK rail network.

  • BAM Construct UK: construction, property development, design, services engineering, facilities management and plant hire services

    • Worked as part of the bid copywriting team on a range of projects, including several successful Building Schools for the Future tenders.

  • Interserve: a world-leader in the provision of support services and construction

    • Provided bid writing support, helping operational specialists to formulate responses to tenders from the Ministry of Justice and the Ministry of Defence.


Our experience of bidding major projects means that we are able to integrate quickly into your bid team and help add value to your proposals. We are used to working on confidential projects and to strict timescales. 

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MARKETING COPYWRITING

We work with SMEs and marketing agencies to produce copy for brochures, leaflets, newsletters, catalogues and advertising. We are skilled in adopting a writing style and tone of voice that reflects your needs and your target audience.

Refined Writing provides expertise in copywriting for both online and print marketing materials. Good writing is simple, accurate and informative. We’ll get straight to the point with persuasive text that your audience can understand and act on the first time they read it. We adapt our style to reflect your business and target market, creating engaging copy that is clear, direct and memorable.


Past projects include:

  • Advertising copy for Pro-Kolin from Protexin (on behalf of Sparkworks). This series of adverts appeared in the Veterinary Times and was awarded ‘Highly Commended’ within the Advertising Campaign category at the Veterinary Marketing Association awards in March 2011.

  • Re-writing the postgraduate prospectus for the Royal Veterinary College (on behalf of Sparkworks). This project involved assessing the existing prospectus copy and reducing to create a lighter-weight printed brochure, linking to more detailed course content online. 

  • B2C email campaigns for Snapfish.co.uk, promoting digital photo printing services and seasonal offers across EMEA. 

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Get in touch with us today to discuss your project, and we’ll come up with some fresh ideas and polished copy that gets your message across.  

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WRITING ONLINE COPY

On the internet, brevity is best. Our web copy communicates quickly and effectively. We work with marketing specialists, web designers and SMEs to create and update websites that work. We understand the principles of SEO and we use words that can help boost your search rankings.

Your website is the online ‘shop window’ for your company. It’s important that it communicates the right messages about your business, and that it can be found by your existing and potential customers.


A beautiful-looking website can be let down by poor content that isn’t optimised for search engines*. We work with web designers, marketing agencies and small business owners to develop text optimised for search engines, so that your website works.


If you’re planning to create a new website, or update your existing web presence, contact us to discuss how we can help.


*Search Engine Optimisation (SEO) is the process of improving the visibility of websites and pages by ‘optimising’ site content. There are many elements that contribute to SEO – and words are one of the major factors. Refined Writing can link up with SEO specialists to provide you with SEO solutions that support enhanced search rankings.

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BLOG WRITING

Been meaning to get blogging but can’t find the time to keep your blog updated? We’ll work to your brief to provide blog articles and social media updates that link up with your business and help to improve your web presence.

Blogging is a great way of boosting the profile of all kinds of businesses. However, we know it can be difficult to allocate time regularly to keep your blog updated. That’s where Refined Writing can help. We’ll write relevant and engaging blog articles on a regular basis to suit your business needs. Click here to see an example of a blog we have provided articles for. We also have links to social media specialists who can provide advice on your overall social media strategy.

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ARTICLES AND ADVERTORIALS

We work with PR agencies and SMEs to produce lively and engaging articles and advertorials that promote services and keep customers informed.

Need to tell a story about your business? Perhaps you’ve got some good news to share about recent charity activities in your business or a great new product? Hoping to get it published in local, trade or online media? We can help you to formulate press releases, articles and advertorials that communicate key messages and engage your target audience. Click here to see an example of our work. 


Contact us to find out more about our article and advertorial writing services.

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